No matter how sure you are of your size, buying clothes online always carries the risk that they won't fit correctly when they arrive. With different brands having different ideas of what's small, medium and large, how do you know for certain that you've ticked the right box? Italian fashion startup Xyze (pronounced "Size") is currently running a crowdfunding campaign for a smart measuring tape that records your body's dimensions and translates this to a particular brand's size chart, threatening to deal a critical blow to the "never worn" category on eBay. .. Continue Reading Smart measuring tape aims to take the guesswork out of online shopping

Section: Good Thinking

Tags: Clothes, Clothing, Crowdfunding, Fashion, Indiegogo, Online Shopping, Retail, Shopping

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