This post is brought to you by Jama_Software – reinventing product delivery _by changing how products are conceived, built and launched.

Why is it that engineering and business teams have so much trouble syncing up? You would think that, within the same company, everyone is always aligned around the same goals. The reality, however, is that teams spend way too much time fighting each other for budget, resources, and leadership opportunities. The story of building a new product is often a tale of two brains — business and engineering. These two groups are often in conflict rather than collaborating because they operate on different wavelengths. While engineering recognizes that successful products come from iteration, pivoting, moving quickly, and failing fast, business…

This story continues at The Next Web


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