Entertainment Dollar is the key term here. People who go to Baton Rouge are entertained with an electric atmosphere, great tradition, a great product on the field, great tailgating, great facilities, and big-time football (you can agrue against that, but let's face it, LSU is one of the top programs in the country with one of the greatest followings). In comparison, going to a UL game before 14,000 fans with no game atmosphere, no tradition, a losing program, average facilities, lower level competition in the SBC, a history of alienating fans and donors, and no marketing is not an appealing product except to us diehards who are starting to wane. While tailgating is good, it alone isn't enough to get people to our games. When we have a winning streak (which for UL is 2 or more games), we get a spike in attendance. A few rain drops and they stay home. When we do we get people out to a game, we lose (like HC). So, we start over trying to win fans again. It is a vicious cycle with no end in sight.
So, why do we lose fans to Baton Rouge or who even prefer to stay home and watch LSU on tv than go to a UL game? UL need only look in the mirror. We give fans nothing to get excited about or take pride in our university's athletic accomplishments because they are few and far between. People become successful in business and in their family life and want their success to extend to other areas including entertainment. They are tired of supporting losing athletics at UL, especially when there is no evidence that the university gives a damn one way or the other.