The halo model, every car company needs one. It is the car that sits front and center in the dealer's showroom, its aura of advanced technology, styling and performance lending a glow all the way down the product range. It is the one that draws shoppers in, even if they end up buying a minivan. For Lexus, that car is the new RC F coupe that was unveiled at NAIAS last month... Continue Reading Lexus positions RC F coupe as halo model for F performance brand

Section: Automotive

Tags: Lexus, Toyota

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