Facebook relies heavily on advertising to make money, so keeping its advertisers happy is important. Today, the company announced_a new ‘relevance’ score for its ad reporting tools. The new metric is essentially Facebook’s estimate for how well an ad will perform with its target audience. The higher the predicted number of positive interactions (think video views, clicks, etc) the higher your score will be. The more likely people are to hide or report an ad, the lower the score will be. It’s not an incredibly nuanced value- scores range from 1 to 10 – but it_can change once the ad…

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