2015 NADA Conference & Exposition
Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions.
read more
at WardsAuto.com
.
TrueCar Pitches Targeted Rebates as Answer to Industry’s High Marketing Costs
2015 NADA Conference & Exposition
Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions.
read more
at WardsAuto.com
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