I'm not a marketing genius, so this idea may not be all that great,
but what if the RCAF or the school or whoever got local companies to buy tickets to a certain game (i.e. Homecoming ) and then run adds advertising that the first ,however many tickets you get local buisnesses to buy, fans to game get free tickets?
So if we could get local companies to donate enough money to buy 10,000 tickets, then say first 10,000 fans at a certain gate get free tickets. So hopefully the faithful will still buy their tickets and then we will have an extra 10,000 people. You give tickets at the gate to ensure that the people go into the game.
Again this may not be a great or even sensible idea, but people like free stuff, so maybe we get them to one game and they keep coming back. Just a thought.