First of all:
I am not too concerned what TCU did (or what BYU and Cincy are doing now) to get into the Big XII (UL is NOT at a level near any of these 3 programs, obtw)
With that said, I am sure that although they (the Admin?) did not hold any "press conferences," the fan base/boosters/donors/non-admin types did NOT sit on their hands and rely on the respective College Admins to JUST "work behind the scenes...."
OF COURSE the Admin MUST work behind the scenes. But that is NOT where the effort ends (and by the way, I do not believe OUR - the UL Admin - is doing ALL THEY CAN - i.e., the FULL COURT PRESS that most of us want and expect - "behind the scenes").
We - the Fan Base/boosters/ donors/motivated local press - have to do our part by at least creating our own positive press (hopefully in confidential conjunction with an Admin who, if they are serious, would be "working behind the scenes" and thus could not lead that portion of the FULL COURT PRESS).
This has to be a coordinated group effort.