Joey Kotkins is the CMO and co-founder of Inside Social. This is an excerpt from Inside Social’s e-book on ecommerce social-selling best practices – a study of 100 top brands. We all know social networks_are not to dismissed when it comes to modern day marketing, but should your brand even bother with emerging networks like Wanelo, Polyvore, Instagram or Snapchat? With a seemingly endless amount of social networks and new ones popping up all the time, it can be hard to determine which ones are worth the time and energy. Emerging social platforms have great potential for e-commerce brands. They’re...

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