Sean Work is the Inbound Marketing Director at_KISSmetrics.com. This post originally appeared on the Mention blog. A highly trafficked business blog is a godsend. It’s a marketing channel entirely within your control. If you look at your other online marketing options, they aren’t as appealing. For example, pay-per-click advertising is subject to price swings. SEO is subject to algorithm shifts. And, we all know how out of hand social media can get. When you have a great blog, you have your own online publication. Its value is generally underestimated, and its use is always underexploited. After all, you can place...

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