Doug Camplejohn is the CEO and Founder of Fliptop, a leader in Predictive Analytics applications for B2B companies. Everybody’s got secrets. Some, like bizarre hair growth or a deep-seated love of tween pop, are perhaps best kept that way, while others can be a powerful tool for good. This is certainly the case with sales and marketing teams, where better understanding can lead to better results. Alignment between sales and marketing is a significant problem for many businesses. Despite having similar goals, a gap exists between the two departments, and this negatively impacts the efforts of both. Bridging this gap...

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