This article_is part of a series written by speakers featuring at_TNW USA Conference_on December 10 in New York. Alexandra Chong is CEO & Founder of Lulu,_a private network for women to share their experiences and make smarter decisions, starting with relationships. I often get asked whether Lulu took off overnight. While our growth was certainly fast and furious, it was the result of careful and deliberate seeding with a target audience. The original idea for Lulu emerged out of a ladies’ brunch where it occurred to me, “What if there was a way I could tell more women about this...

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