Google's Jason Spero says mobile marketers are too focused on getting customers to download and install apps, and not focused enough helping them actually do stuff.
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The rest of the story
VentureBeat.com
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Google mobile ad chief to app makers: Stop concentrating so much on installs
Google's Jason Spero says mobile marketers are too focused on getting customers to download and install apps, and not focused enough helping them actually do stuff.
-->
The rest of the story
VentureBeat.com
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