Ernie Capobianco, CEO, Sq1,_a digital conversion optimization agency. The generally accepted or prevailing attitude about bonus plans is that they can serve as an effective motivator and incentive to increase productivity and employee performance. Why is this so? Because it’s been a time honored tradition. And as such, its efficacy has not often been called into question or analyzed. But while it sometimes does the trick, there is a dark side to this financial carrot that can wind up being more of a monkey wrench in the works. Bonus plans can actually have an adverse effect that destroys morale, diminishes...

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