_____ima Vijayashanker is the founder of Femgineer,_helping entrepreneurs and tech professionals (especially women) level up their careers. This post originally appeared on the Femgineer blog. Back in 2007 I was working on my first startup, Mint.com, and in our efforts to be scrappy, we explored a variety of marketing platforms to acquire our first set of users. A few of the folks on our marketing team mentioned that they wanted to leverage the content from our blog on Digg. Instead of just putting it out there, they took the time to understand how to use Digg effectively, through a combination...

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