Machinima_is one of the most popular_hubs for gamers to get their media fix – their YouTube channel is full of original animations made using videogame models, as well as general_content concerning a variety of fandoms. Today, the company_announced it is initiating a re-branding process. The changes include_a_redesigned logo and as well as a new tag line beneath it: “Heroes Rise”. A little cheesy, but it invokes the gamer mentality they’re going for. The company is also introducing a number of new tools to help its creators better connect with their audiences. Everyone on the network is getting access to a...

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