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Just a few months after the start of the great unbundling, which saw Facebook split Messenger off from the main app, the social networking giant has revealed that half-a-billion people are now using the standalone Messenger mobile app each month. The move hasn’t been the most popular one from Facebook in recent times, with many questioning why they need to carry out a separate installation to use a feature that was already available in the main app, but Facebook has always stressed they had good reasons. Indeed, in a Q&A last week, Zuckerberg addressed this question directly, saying: “The first...
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