Paul Jarvis is a best-selling author and designer. He writes weekly for his popular newsletter_and runs an online course on_becoming a better freelancer. Hiring a Web designer or design company can seem like a daunting task. Too many speak in nerd and the good ones never seem available to take on new work. I realize that maybe your cousin is a Web designer who builds websites on the side. Or your friend’s brother in college once updated your Tumblr in exchange for a case of beer. Or that you can, quite easily, figure out Web design, programming and WordPress yourself,...

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