Seth Dotterer is the_VP of Marketing at_Conductor. Whenever I create a PowerPoint, I think about Star Wars. I’m a geek who grew up on the George Lucas trilogy, so yes, there’s probably some procrastination going on there. But thinking about Star Wars is an incredibly productive way for me to create a PowerPoint presentation. In fact, I learned most of what I needed to know about creating a compelling slideshow thanks to this beloved sci-fi. All good PowerPoints tell a story This is hardly an original observation. These days, the business world is overrun with people who use “storyteller” as...

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