This post is part of a series titled_“Business Social,”_and is_brought to you by Hootsuite.

Managing your social media as a part of your greater marketing strategy is no easy task. Although social media is much more cost effective than other forms of advertising, the time commitment, resources and staffing required to execute it properly can be quite a commitment for an organization of any size. Every business is different when it comes to internal organization, as well as the goals they are trying to achieve. As a result, the team necessary to properly manage your company’s time, resources, and benchmarks on your social channels vary greatly from organization to organization. Source: Altimeter Group Even...

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