Ash Nashed is CEO of Adiant,_a digital media technology company. Despite the media’s progress in defining native advertising, ambiguity surrounding whether it’s an honest or misleading is still prevalent in the headlines. It’s this confusion that has drowned out the industry’s progress in promoting transparency as a sales vehicle. In order to understand what’s going on, let’s take a step back and reexamine the definition of native advertising. Simply put, native advertising is paid media that intentionally_blends into content in which it appears. One of the most prevalent examples of this type of advertising is Facebook’s news feed ads. The...

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