Disqus has announced that it is making its programmatic ‘Sponsored Comment’ ad platform available globally from today, following the introduction of the new product back in April. In a nutshell, the platform allows brands to place ads at the top of a_Disqus comment section, targeted by over 1,000 discussion topics. It’s hoping that_by using its footprint of more than 3 million websites, it_will be able to provide brands with accurate semantic targeting based on both the content of a blog post and the comments, which sometimes branch off into other_topics. Today’s announcement ushers in programmatic ad purchasing across all 3...

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