Stanley Meytin is the founder and Creative Director at_True Film Production, a New York City-based video production company that creates videos for businesses and brands all over the world. In October 2011,_Google began to mask its keyword data, ostensibly for the sake of privacy. In Google Analytics, keywords began displaying as “(not provided).” Shortly afterwards, the head of Google’s Webspam team Matt Cutts assured marketers and business owners that “(not provided)” at full rollout_would only impact “low single digit percentage queries.” However, as time passed, that prediction proved to be woefully inaccurate. The keyword masking continued to grow,_and now obscures...

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