Twitter and IBM have announced a partnership to allow companies to use Twitter’s social data with IBM’s_various enterprise software platforms. In the_announcement, Twitter explains that its collection of tweets is a vast and untapped source of “ideas, opinions and debates taking place around the world on almost any topic at any moment in time.” IBM would be able to take advantage of this data though its established tools, such as its Watson AI, to give businesses useful information about questions like what consumers like best about certain products, or why a prodfuct_may be particularly popular in a given region. Ginni...

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