This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It_is adapted from Nir’s book,_Hooked: How to Build Habit-Forming Products. Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of...

This story continues at The Next Web


-->