David Arnoux_is Head of Growth and co-founder of_Twoodo, helping_teams organize using simple #hashtags._This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your visitors/users in a way that achieves a business goal – even your early adopters. There are tons of benefits to correctly segmenting:_avoiding useless channels, identifying the most profitable channels, improving your customer service, discovering unexplored niches and more. It all boils down to using your resources wisely to achieve maximum profitability. Before we get into this deeply, I’d like to bring up a fascinating story of how Target (USA) ironically over-targeted its customers. The famous...

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