Johnathan Leow is the author of “The Crowdfunded Kit.”_ If you want your crowdfunding campaign to really succeed, it’s not enough to raise funds from your family and friends – you’ll want to have wider coverage in the media. Almost every campaign that’s raised over $100,000 needed_some sort of PR to get to that level of funds. You could go the traditional route of PR by_paying an_agency to do it for you if that’s not your area of strength (assuming, of course, that you have the finances to afford it.) But, if you’re like most self-starters, you’re fairly cash-strapped and...

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