Tomer Granit is Marketing Manager at AdClarity, a leading marketing intelligence & research platform. It’s certainly a bit taboo to be encouraging exploitation, but wait before you judge: we’re not encouraging using dirty practices to exploit your competition. We’re arguing that you’re not using your competition to your advantage. Within your competition lies valuable intelligence you can use to boost your company’s ROI. Your competition’s successes show you what works. In the same way, your competition’s failures show you what doesn’t. So how does exploiting your competitors increase your ROI? Your competition gives you intelligence No need to_hack into private...

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