I just don't see how any sunbelt program can turn down big pay days like this. So I think it is great. I am a big gator fan (alumnus) and cajuns fan so when they rarely play I pull for Cajuns to make it close, if possible.
I also think that the recruits want to play in games like this, even if it is challenging to win.
The downside is of course that getting blown out can affect momentum for sunbelt conference games, especially on defensive side of ball. But Gators are so good that most BCS teams get blown out by them so it should not be as much a negative to spirits if a blow out happens.
In my opinion, the best BCS teams to schedule are the top 10 teams in the country, who blow out teams regularly in conference games. The second best teams to schedule are the bottom BCS teams, because there is better chance to actually win games, but those teams don't offer same big payout unless it is major power that is in down years (Nebraska?).