
Earlier this week we reported how Pandora wants to reward listeners with ad-free music for engaging with brands. Today, Pandora has announced it’s giving artists new tools to monitor and analyze fan-engagement on the internet radio streaming service. With AMP (artist marketing platform), Pandora says it’s looking to ‘eliminate the guesswork’ by letting artists know which_ songs are performing well (e.g. which are being given a ‘thumbs-up’), which could be used to help inform future singles or which tracks to perform live. Pandora’s AMP AMP will also tell artists where most of its loving is coming from – for example,...
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