Rohan Ayyar_works at_E2M, a premium digital marketing firm specializing in creative content strategy, Web analytics and conversion rate optimization for startups. The long awaited and widely anticipated Penguin 3.0 update from Google is finally here. It’s nearly finished rolling out as I write. Penguin 1.0 targeted sites with backlinks that had anchor text overly optimized for money keywords. Penguin 2.0 went deeper and attacked sites that engaged in “black hat” practices – comments, directory listings, articles, internal pages of blog networks and mass link buying of pretty much any sort, came under its purview. And from first impressions, it appears...

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