Fab was spending $14 million per month before it decided to layoff the bulk of its staff and refocus around Hem, a new e-commerce site for customised, premium home furniture. In a candid interview at TechCrunch Disrupt London, Fab co-founder and CEO Jason Goldberg discussed the company’s problems and why it pivoted. A pivotal moment, he said, was when Fab raised a $150 million round. A sizeable sum, but only half of the $300 million_the company was hoping for. “You have to make a choice,” he said. “What kind of business do you want to be? And how do you...

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