JT Ripton is a business consultant and freelance writer. Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular industry attracts people to your social media and digital platforms as well as your product lines. With so many potential benefits from content marketing, here’s a look at the trends that your business_should consider implementing: “Director of Content” is the new highly recruited marketing title The person in this critical role helps coordinate sales and marketing activities...

This story continues at The Next Web


-->