Brian Honigman_is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Skyword blog. There’s undoubtedly widespread interest in native advertising among publishers and brands as a new way of reaching audiences with engaging content that brings more value to a reader than traditional ads. According to Shareaholic, 70 percent of people want to learn about products through content rather than through traditional advertising—a statistic that further stresses the importance of quality content to building trust with and educating your audience about your offerings. As native ads become a more valuable way to reach your customer...

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