Sandi MacPherson is the Editor-in-Chief at Quibb. This post originally appeared on the Quibb blog. When you welcome a new user to your product, don’t put a robot in control. The welcome email is your best opportunity to develop a relationship with someone who’s already interested in your product. It’s extremely valuable and you only get one shot, so it needs to be fully controlled by an actual person (preferably the founder). At_the beginning, when you’re trying to learn what’s working in your product and what’s not, a founder can welcome every new user and develop that relationship. Eventually, this...
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