Brian Honigman_is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Digital Current blog. Search engine optimization is one of the most essential marketing functions to help drive qualified visitors to your website on a regular basis, but unfortunately many marketers and business owners make the mistake of thinking of SEO within a silo. SEO is not a channel that should be thought about independently but instead incorporated extensively across your other marketing efforts to help better achieve long-lasting, quality results. There are many marketing channels that offer benefits SEO cannot, which is why it’s...
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