Jeremy Goldman is the founder of Firebrand Group and the author of the book_GoingSocial. Let’s be honest: it’s hard to find competitive advantages these days. You’ve got access to LinkedIn, an incredibly potent professional tool, which is great – until you realize that all of your competitors have access to that same platform. I’ve always identified with Columbo, the fictional TV detective who seemed a little dim, yet constantly outwitted the subjects of his investigations. That’s probably because I’m keenly aware that on any given day, I’m going to be competing with someone smarter than me. When I’m in a...
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