Tesco’s Blinkbox on-demand streaming service has rolled out support for_UltraViolet_today, which gives shoppers a free digital copy of a movie when they buy the DVD or Blu-ray_version in store. In order to denote specific titles as UltraViolet eligible, Tesco is marking select discs with the UltraViolet logo, meaning that it won’t just work for any movie you buy. It does have major studios like Sony Pictures Home Entertainment, Warner Bros. Home Entertainment, NBCUniversal and 20th Century Fox Home Entertainment_on board though. Provided the disc you have purchased qualifies, you’ll be able to instantly start streaming the movie via your Blinkbox...
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