1. George Bodenheimer, ESPN/ABC Sports president: He oversees a sports-media empire that's involved in all areas of college athletics; the recent deals to acquire the rights to the BCS and to SEC games were blockbusters.
2. Myles Brand, NCAA president: This former president of Indiana University and the University of Oregon sets the tone for the NCAA and spurred the enactment of the major academic reform package that has made the letters "APR" critical to athletic departments everywhere.
3. Sean McManus, CBS News and Sports president: The son of famous ABC Sports announcer and host Jim McKay, McManus' network carries the men's NCAA Tournament, which is big business for the NCAA and its membership and captures the attention of the nation's sports fans every March.