Sharon Greenberg is the CEO if CryptoNext plc. The hi-tech world is all about innovation, but selling a spanking new product or service can be a daunting prospect when your target audience has little or no understanding of what it is you do. If you don’t know where to start with marketing your business, here’s my guide to selling a product no one understands. Educate your audience The first thing you need to do is educate your audience. Establish your target market, then_provide informative materials using engaging media such as infographics, videos and simplified guides to effectively communicate the problem...
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