Demian Farnworth is the Chief Copywriter for Copyblogger Media._This article originally appeared on the Mention blog. We all have our pet formulas. The go-to sources we love for great headline ideas. For some it’s a swipe file full of head-turning advertising headlines. For others it’s scanning the headlines of their favorite magazines. Still others work their way through a set of templates like Jon Morrow’s Headline Hacks or Copyblogger’s Magnetic Headlines. My old-standbys are the fifth chapter in a rugged copy of Tested Advertising Methods by John Caples and the four U’s (unique, ultra-specific, useful, and urgent). But write long...
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