Jason_SurfrApp is the founder of IWearYourShirt and author of_Creativity For Sale. After Skyping with some college students, I wanted to share my process for launching a product or creative campaign. Whether it was launching IWearYourShirt, starting a non-profit, selling my last name, or various other campaigns/ideas, there’s been some semblance of a system I use that I wanted to share. While these steps may not fit perfectly for every business, product, or idea, I think they’re a good foundation and get you a lot further than just throwing something out on the Internet and crossing your fingers and toes. For...
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