This post originally appeared on the Crew blog. I’m a marketing consultant. Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to reply, “No.” “What?” Why would I say no? Why would I push someone away who is trying to give me money? Why would I refuse a new client? “Your design is not conversion-focused, traffic wouldn’t help you. I can help guide you to a better conversion-focused design though – then I can help build your traffic.” You see, marketing is a good...
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