UK mobile network operator EE has today launched its own set-top box in a bid to grab a slice of the UK’s on-demand TV market. Announced today, the EE TV set-top box and service allows users to watch on-demand TV, as well as the regular selection of Freeview channels, including some in HD. Company chief Olaf Swantee said that mobile is “at the heart of the experience” and that UK TV viewers currently watch free-to-view channels for up to 80 percent of their total viewing, even if they pay for a TV package. Unlike some of its rivals, users will...
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