There is nothing we could do that would forward our identity as UL more than puting UL on the helmets just like we have them on the baseball caps.
The Ragin Cajuns nickname is great, but we are obsessed with it, to the point that we have almost abandoned the marketing of our university name in athletics.
For example, look at Marshall. They have a big fat M on their helmets, and you have to be standing within 2 feet of a player to be able see the word HERD on their jerseys.
Their very popular slogan is "We Are Marshall".
They have a great nickname in Thundering Herd, but they understand that the actual name of your university is way more important than a nickname.
The main reason why there is so much confusion about who we are or what exactly is our name among the general public is because WE are more confused than them.
We have the marketing of our school athletically completely backwards.
It's all one big train wreck, and few people want to admit it.