Samuel Hulick_is a long time UX consultant with an intense focus on user_onboarding._This article originally appeared on the Help Scout blog. Getting people to sign up for your software is tough. It requires a lot of time, energy, and money, yet many companies are losing most of those hard-won users immediately after their first-run experience. Don’t let your company be one of them! Let’s take a look at some all-too-common user onboarding mistakes that may be damaging your business. 1. Counting on the interface to explain the value of your product There’s a phenomenon in the software business called the...
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