Sick of websites desperately trying to make you click on more and more pages? Recent times_have seen a drive from some quarters to make attention, rather than pageviews, the primary way of measuring the success of online content. That movement has received a boost today as real-time analytics firm Chartbeat announced that it has gained accreditation from the Media Rating Council for attention-based measurement of both content and advertising. As the rates paid for display advertising have fallen, publishers have rushed to inflate their pageviews using_clickbait titles and slideshows, while increasingly turning to higher-paying_‘native advertising’ in the form of sponsored...
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