Google is developing a new portfolio of display ad formats and tools for advertisers to use across its Google Display Network, AdMob_network and DoubleClick services. The company says they’re designed specifically for mobile and will be released over the coming months. Engagement ads leverage advertisers’ existing brand assets and repackage them into rich, media-centric HTML5 ads. One example that Google gave includes two states: a small “invitation” banner with a glimpse at the hidden media, followed by an “expanded” state (shown left) that includes a small carousel for switching between a related video, a map and an image gallery. TrueView...
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