Brian Honigman_is a marketing consultant, speaker and a freelance writer. This post originally appeared on the iAcquire blog. You’ve likely done this yourself: You visit a website, add a few products to your shopping cart and then get sidetracked by an email, a phone call or a meeting. Next thing you know, you’ve completely forgotten about your potential purchase. Even when you were so close to making a purchase, you completely lost interest in the website and may have ended up making the purchase elsewhere or completing some other type of conversion. A major challenge for online business owners and...
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