Metry, you and I are normally on the same page. Your point is completely understood, but forgetting, for the moment, the incompetence of our Admin, couldn't this be handled as follows: Publicize the HELL out of this FINAL name change. Make sure it is heard, seen, read, etc in all corners and crevasses of the state and of the SBC. Pump some RCAF dollars into new merchandise, and hire a marketing firm to right the ship (which will in turn bring dollars back into the University). Yes, it will probably get the "OMG, here OoLaLa goes again", but, considering the success of the RCAF, our Athletic program steps up, has some winning seasons, over a 5 year stretch, and get some people's attention. It's the one, and only way we can beat this thing.
Have a good one pal.